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A GenX Manager’s Advice for Millennials
History repeatedly shows how the incumbent generation always judges the incoming generation. If you scour old newspapers, literature, and correspondence from US and European countries it’s quite common...
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Adobe’s Digital Distress Survey – Anatomy of a Great B2B Campaign
Adobe released the results from their 2013 Digital Marketing Survey and used the valuable information to engage with B2B marketers with content, social and community understanding. Digital Distress –...
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Microsoft MarketingPilot: An Underwhelming Move in Marketing Automation
Microsoft was one of the earliest movers in Marketing Automation with their strange decision in October 2012 to acquire MarketingPilot. For Microsoft that was two fiscal years ago (Their FY runs July...
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Book Review: “Influence Marketing” by Danny Brown & Sam Fiorella
Influence Marketing by Brown & Fiorella NOTE: Sam Fiorella is speaking Dec 5th at Thinkspace-Seattle from 12:00-1:30. He will share innovative ideas to help us with understanding and measuring...
View ArticleLifelong Little League Legacies – Remembering a Special Player
I need to write something completely different from the marketing stuff I usually cover. I coached Little League baseball for 11 years in Redmond, WA and umpired for 3 of those. Little League is an...
View ArticlePlan for 2014 Marketing Automation Success
I delivered a presentation today on behalf of Marketing Automation Platform solution provider LoopFuse. I focused on 5 critical areas that demand generation pros should focus on to work towards...
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Bust Out of Your Marketing Automation Comfort Zone in 2014
Get out of your batch and blast comfort zone. Bust Out of Your Marketing Automation Comfort Zone in 2014. Marketing Automation adoption has shown strong growth over the last 5 years. However,...
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Email Deliverability: Tactics for Avoiding Spam Traps from ReturnPath
Return Path conducted an excellent webinar on email deliverability and avoiding spam traps. The information was incredibly helpful and takes the mystery out of managing data health to ensure optimal...
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Job Interview Questions for Marketing Agency Roles
I wanted to share some of the job interview questions I ask anyone who is interested in marketing agency roles. I’m fortunate that I started interviewing job candidates very early in my career over 20...
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Book Review: “Rise of the Revenue Marketer” by Debbie Qaqish
Debbie Qaqish is one of the true leaders and doers during this worldwide evolution of strategic demand generation. I first met Debbie at a Marketo event in Seattle three years ago and I was instantly...
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What Marketing Automation Platform Should We Use? – Asking Too Early
“What marketing automation platform should I use?” I get this question all the time. Don’t get the cart before the horse with Marketing Automation. The problem is 90% of the time the marketing exec...
View ArticleAMA Webinar – Delivering Content that Drives Customer Engagement
I was honored to have ReadyTalk invite me to present on their behalf with the American Marketing Association. I shared ideas on how B2B marketers can implement a content marketing strategy that...
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A Tactical Email or Webinar is NOT a Campaign
B2B Marketers Often Get Stuck Thinking Tactics are the the Same as Marketing Campaigns Look at the forest, not just the tree for marketing campaigns. I hear it all the time. ”We’re getting to...
View ArticleThink Beyond Marketing Sourced Leads in B2B Demand Generation
Think Beyond Marketing Sourced Leads – Top of Funnel Campaigns Aren’t Enough B2B marketing continues to evolve from activity-based functions to the revenue leader for businesses. B2B customers are...
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How Marketing Automation Supports Onboarding Customers
Build a marketing automation program to support your customer onboarding strategy! Marketing Engagement Shouldn’t Stop – Ever Congratulations! You have a new customer. Now it’s time to help your...
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The Mythic and Misguided Pursuit of Marketing ROI
Marketing VP’s, Directors, and CMO’s have passionately pursued “marketing ROI” for several years now. Marketing technology Marketing contributes to profits, NOT ROI. innovation, shifts in strategic...
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5 Rules To Stop Failing at Online Meetings
One of my favorite B2B marketing colleagues of all time, Patricia Mundarain, shared a brilliant open letter to all business executives who fail at online meetings. Are you guilty of any of these...
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2014 Marketing Automation Effectiveness Survey from Heinz Marketing
Heinz Marketing where I work as a client services director has partnered with market research firm OnTarget Consulting to conduct the 2014 Marketing Automation Effectiveness Survey. We are...
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Give Your Marketing Automation Database Segments a Rest
Even during the best of conversations people like to take a break. If conversations carry on too long it’s usually because someone likes to hear their own blabbing voice. The same goes for the segments...
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Use Sales Reps for Your Best B2B Content Marketing Assets
Work with sales to identify new golden content assets. Content is the Achilles heel for successful B2B marketing. Without content, demand generation and customer engagement lacks fuel to connect and...
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